Objectives & Key Results

What are OKRs?

Objectives and Key Results (“OKRs“) is a goal management framework or strategy execution system used by many leading global organizations such as Google, Amazon, Intel, Netflix, Microsoft and an increasing number of ambitious companies and startups of all sizes.

OKRs system is invented by Andy Grove, CEO of Intel, in the 1970s. Andy used OKRs to transform Intel from a manufacturer of memory chips into the world’s dominant producer of microprocessors for PC, servers, and general-purpose computing in a few short years. During his tenure as CEO, Grove oversaw a 4,500% increase in Intel’s market capitalization from $4 billion to $197 billion, making it the world’s 7th largest company at one time.

Google adopted OKRs in its early days after it secured its first round of venture capital financing. The use of OKRs helped Google become the biggest search engine in the world and one of the most valuable companies ever. Google is still using OKRs now.

Use Case – Hybrid Work

Covid-19 has changed the way we work permanently. Hybrid work is now the norm rather than exception for many organizations.


The case for switching to hybrid is powerful. But it’s not an easy transition to make.

  • Staying aligned with priorities
  • Keeping informed
  • Remaining cohesive
  • Maintaining trust
  • Communicating across teams

OKRs enable your enterprise to execute strategies more effectively and deliver business results, including solving the challenges of switching to the hybrid model. This challenge can be overcome by adopting very cost effective cloud solutions such as Gtmhub, which we are a partner of, for as little as USD1 per month.

Use Case – Improving Strategy Execution

Whether dealing with go-to-market strategy, transformation, or reacting to disruption, success depends upon the ability of the organization to smoothly translate plans into action.


Successful strategy execution requires overcoming organization design rooted in an era when the goal was stability rather than reinvention and agility.

  • Difficulty in breaking down silos
  • Unclear objectives
  • Lack of monitoring
  • Loss of strategic context
  • Loss of strategic context
  • Slow in adapting strategies to changing conditions

OKRs enable your enterprise to orchestrate strategy and deliver business results by overcoming the above mentioned challenges.

Key Benefits of OKRs

  • Better Focus
  • Better Alignment & Engagement
  • More Transparency & Accountability
  • Achieve Stretch Goals
  • Improve Management Skills
Our Approach

OKR Consulting Partner of Microsoft, Gtmhub and Profit

An organization can implement OKR by using slides, documents or spreadsheets but if there are more than a few users data entry, objectives alignment and tracking become extremely cumbersome and difficult. Increasing number of organizations have chosen to use OKR software such as Microsoft’s Ally, Gtmhub and Profit to make implementing OKR framework especially when the cost of implementation is relatively low compared to the benefits that they bring. We are the key consulting partner of Microsoft’s Ally, Gtmhub and Profit OKR software in Singapore.

Our mission is to help organizations successfully implement OKR framework in order to solve their problems. Hence, we partner three leading OKR software companies, Microsoft’s Ally, Gtmhub and Profit, in order to give clients the flexibility to choose whichever software solution that meet their needs. Our Modular Approach described below makes

Our Modular Approach

Choose any of the 3 modules that you need. We can help you setup and roll out OKRs quickly either using specialized OKR software or PowerPoint (suitable for small teams). If you already have OKRs setup and require someone to help monitor and ensure compliance, we can assist you in that area as well because we find that most organizations require more than 4 months to make OKRs become part of its culture.

Our coaching and monitoring services are available for lower than the cost of an administrative staff. Hence, feel free to contact us for further discussions.

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